Thinc Design™, an exhibit design company in New York, is working on ideas to best present those plans and Maltbie-Museum Management/Exhibits of New Jersey will be constructing them. These are being planned by local volunteers with an interest in the project and a commitment to its completion. Noting the common theme of “See Beyond” selected by those driving DPA’s emergence as a world-class venue, Delevante said his creative team took into account that the project would work toward stirring the imagination to a common goal of wonder and delight by offering a wide array of exhibits and attractions. A logo contains the name of the entity, but it doesn’t tell - nor should it attempt to tell - the whole story. Most often, he says, they are part of a creative execution with multiple components, such as photos or text. Mike Delevante, who has worked with the marketing committee for many months as the DPA project has moved through changes, notes that logos are seldom “stand-alone” statements. The project, which was first unveiled in 2007, is poised to move firmly ahead, with new work on the 50-acre site to begin soon in Union City’s northwest quadrant, across Everett Boulevard from Union City Second Baptist Church and bordered on the opposite side by I-69 construction. Bondurant, a member of the DPA board of directors and chairman of the Marketing Committee, presented the logo created by Delevante Creative in Nashville to the DPA board recently and received the go-ahead to begin using the colorful icon in a variety of ways to showcase the project.Īrchitectural plans for the multi-million dollar educational-entertainment-tourism complex were submitted Monday by Verner Johnson & Associates, Museum Architects and Planners in Boston, and local contractor Allen Searcy Builder Contractor will be seeking bids from subcontractors over the next few weeks. It seems to indicate something exciting, adventurous and unique. It is fun!” But, most importantly - of all the images we considered - it is a spark for the imagination. “So, what is it? It isn’t anything … and yet, it is a kaleidoscope, a splat, a color palette, a dinosaur footprint squished, part of the ocean, part of the sky, colorful old cars, an object in space. It was based on the kaleidoscope concept of discovery. “This is what I replied: ‘I think the new logo evokes imagination … wonder. “Someone asked me what the new Discovery Park of America logo represents,” says Mary Nita Bondurant. Discovery Park of America unveils new logoīy: Glenda Caudle, Special Features Editor
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